Bactidol "12-hour Sing-a-thon"

Kidlat Awards 2013 (Silver for Outdoor) | Tinta Awards 2013 (Silver for Print) | Ad Stars 2012 (Crystal for Print)

How can we make Filipinos care about the 12-hour sore throat relief Bactidol can give? By coming up with a most entertaining product demo: The Bactidol 12-hour Sing-a-thon.

A fully integrated campaign that included activation, radio, print, and social -- and the FIlipinos' penchant for karaoke, naturally.

Agency: JWT Manila

Bactidol 12-hour Sing-a-thon - Campaign case study

"Mash-up" Print campaign

A seemingly endless playlist of your favourite karaoke hits can be sung when you've got sore throat protection from Bactidol.

Bactidol "12-hour Sing-a-thon"

Bactidol 12-hour Sing-a-thon - Campaign case study

"Mash-up" Print campaign

Bactidol Pulis radio 40s