Schick "Icons"

Cannes Lions 2013 (Gold for Outdoor) | Kidlat Awards 2013 (Bronze for Outdoor)

Schick was facing an identity crisis. In the Philippines, the Exacta 2 razor was primarily thought to be a lady’s razor. To change this perception, we created graphic posters depicting iconic mustaches with the message of defining one’s identity using only facial hair. The razor itself was incorporated into the design, demonstrating the same precision and ease when shaving with Schick.

Agency: JWT Manila