Headache + colds = A Killer Combo flu.
We introduced "Killer combo" through TV, radio, and social. We succeeded in making the term part of the Filipino public's vernacular and associating Sinutab as the answer to a killer combo of a flu.
Cold + fever = a killer combo of a flu
We wanted to bring killer combo into the vernacular among Filipinos to describe the flu. So we launched the campaign with a TVC, and quickly brought it to the people to make into their own via radio and social using #killercombo.
Agency: JWT Manila
Posted on the Sinutab Twitter and Facebook pages, the memes quickly drew likes and shares from people who can relate to the #killercombo of the day.
Utilising two of the Philippines' most popular radio talk shows, listeners were invited to come up with their own #killercombo. The funniest entries were shared on-air, followed by the DJs introducing Sinutab as the killer of killer combos.
Even other brands joined in on the fun!
